Newspapers Canada Automotive Research
Newspapers Canada released a study in early 2015 that demonstrates the power of automotive advertising in newspapers in print and online.
AdCanada Media has put together a special annotated version of the Newspapers Canada presentation 'Newspaper Media Drive Vehicle Sales" that clearly presents significant findings for anyone planning automotive campaigns.
This version introduces concepts important to the application of these findings in most of the communities in which auto dealers operate. At AdCanada Media, our focus is on community markets including the rural areas, towns and small cities that are home to auto dealerships and to the vital buying audience that lives there. So while the Newspapers Canada research necessarily presents national average data, we have here endeavored, in this annotated version, to point out how important differences in the ways media are consumed in communities of various sizes across the country.
Click on the image below to view presentation.