"We value working with AdWest, they make our lives easier and all their tools and charts and information are intuitive, very user friendly and comprehensive. It gives our clients access to a resource that is very unique."
"Your team has been nothing but fabulous to deal with.”
"I just wanted to take a quick moment to pass along a note regarding the tools that you have available on adwest.ca. It is simply one of the best – if not the best – tools that I have used across all media. The ability to confidently plan large and small market in the west is amazing. It will never replace the interaction between supplier and agency, but for those last minute, late night plans that are increasingly common, it is a welcome addition."
“Hi Jeff – I’ve been in the business over 20 years, and if I don’t already know what community papers can do for me, I would be beyond hope and a monthly sales call wouldn’t help. Besides, I don’t accept sales calls from people unless they have something new to show me – meetings take up too much time. Stuff like this makes me look like a pro, and if you make me look good, I want to do more business with you. I couldn’t care less about 12%, 6% or 0% (discounts) for that matter. I want to make smart marketing decisions and tools and things AdWest has developed to make things more understandable are worth much more. Thanks for the maps – they are perfect”.
“A huge thanks for all your work in providing a market analysis for [our client]. We are running a Canada wide engineer/mine tech posting and your information will be most valuable."
“Hi Jeff! How’re you doing? I’ve been plugging though the large qty of info you gave me. I love it. It’s exactly what I wanted and I can digest it to make something for the DMs to understand. It’s wonder ful! I just got handed a list of stores, new to come, and I’m looking for some newspapers for them. I have a little province by province data sheet set up for them, a simple spreadsheet I can keep going and just email off to the DM’s when needed. I was hoping you could you take a look, maybe fill in the blanks, or fill in other papers you know about in the area?”
Quarry Integrated Communications
“Thank you Jeff. Just as Erin said – you are great reps!”
“Hi Jeff, Thank you so much for this information, the Market Analyzer is extremely helpful to the work that I am currently doing. Thank you once again! As I mentioned in my voicemail, I was wondering if it would be possible to do this type of Analysis on the rest of the country and with more ethnicities. I realize that might be a huge report, but I would extremely appreciate anything that you can provide.”
“This approach is much better. In terms of research and planning I definitely know we can rely on you.”
When asked about their planning practices, some of the comments were:
“There are a lot of times we’re researching the papers ourselves.” “I think absolutely [providing planning support to us] makes a difference. You’re up against paid versus unpaid…if there’s nothing beyond circulation, you’ll always fear losing business to daily newspapers.” “Maps are good. We use this sort of stuff a lot with dailies.” “We always include the Oakville Beaver in our GTA plans because they’ve demonstrated that they’re important to a GTA plan, even though they’re not normally considered within it.” “I know community newspapers are important. I just need a way to prove it. I live in a community where we have a daily but the community paper is much bigger. Community newspapers are strong right out side of the major markets.” “It’s great to know that we have one-source [AdWest] we can utilize for community planning.”