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Welcome to LOCAL EDGE


A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. 


Find below a collection of our recently released podcasts.




Local Edge Episode 20 - Strengthening Local Journalism: How U.S. States Are Supporting Media Innovation
Tuesday, February 18, 2025
Local Edge Episode 19 - Reviving Local Media: How Ontario’s New Policy Leads the Way
Friday, January 24, 2025
Local Edge Episode 18 - Local Impact: How Storytelling Drives Community Engagement
Wednesday, December 11, 2024
Local Edge Episode 17 - Trust in Local Media
Wednesday, October 9, 2024
Local Edge Episode 16 - Mastering Canadian Local Markets: Data-Driven Advertising Insights
Monday, August 26, 2024
Local Edge Episode 15 - Localize to Maximize: Advertising Success
Friday, July 12, 2024
Local Edge Episode 14 - The Future of Local Media: Digital Editions and Advertising Impact
Wednesday, May 29, 2024
Local Edge Episode 13 - Exploring the Digital Shift in Canadian News Consumption via E-editions
Tuesday, April 23, 2024
Local Edge Episode 12 - Bridging the Gap in Media Narratives and Reaffirming the Vital Role of Community Newspapers in Canada
Friday, December 22, 2023
Local Edge EPISODE 11 - Discover the key differences between on-line and traditional media in campaigns that target rural audiences
Monday, December 4, 2023
Local Edge EPISODE 10 - Cherilyn Jolly-Nagel on Values, Myths, & Innovation in Agriculture Marketing
Wednesday, November 15, 2023
Local Edge EPISODE 09 - Unveiling the Power of Local Investors: Small Market Success Stories
Friday, October 13, 2023
Local Edge EPISODE 08 - The Strength of "Local Commitment" Through Community Champions and Advocates
Friday, September 29, 2023
Local Edge EPISODE 07 - Exploring Small Community Impact in Canadian Advertising
Friday, September 15, 2023
Local Edge EPISODE 06 - Exploring the Vital and Impactful New Trends in Local Media Advertising
Friday, August 25, 2023
Local Edge EPISODE 05 - Unveiling the Secrets of Successful Local Advertising
Friday, August 4, 2023
Local Edge EPISODE 04 - Ignite advertiser engagement: unlocking the value of advertising in your publication
Thursday, June 1, 2023
Local Edge EPISODE 03 - The evolution of the demographics in rural communities
Wednesday, May 10, 2023
Local Edge EPISODE 02 - Maximizing your impact by connecting to the local community
Friday, April 28, 2023
Local Edge EPISODE 01 - The power of small communities in Canada
Friday, April 14, 2023