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Research

AdWest Marketing

A collection of studies conducted by AdWest Marketing

News Media Canada Research

Here, you can find a collection of research and studies Newspapers Canada has conducted.

Unlocking the Trust Premium

In 2024, one of Plus Company’s media agencies, Cossette Media, partnered with Think Tank, Vox Pop Labs and the Google News Initiative to field a study to examine the effects of Trust on advertising effectiveness in Canada.