The staff of AdWest Marketing Inc.
wishes to express our heartfelt sympathy for the residents of all communities
who have been impacted by the flooding.
In anticipation of urgent planning
requests from advertisers wanting a presence in markets affected by the
historic flooding in Southern Alberta, AdWest prepared a series of maps to help
link the flooded areas with applicable publications.
These maps help to define the scope and scale of the flooding and most
importantly, provide advertisers with the ability to link their messaging
directly to those Albertans that have been affected by this disaster. We continue to receive requests from clients
for information that links relevant publications to the impacted areas.
Click here to view Markets Affected by Flooding Maps
AdWest Marketing Welcomes Greg Foster to the Team!
We are thrilled to announce
that Greg Foster has joined the AdWest team as the new Client Services Manager.
Greg’s 30 years in media marketing have been heavily influenced by community
newspapers, including management roles in several award-winning titles in
Alberta and British Columbia. Many of you will already know Greg who most
recently worked as Advertising Director at the AWNA. In Greg's new role at
AdWest he will work with the AdWest team and our suite of tools to provide
optimal planning support when agencies and advertisers are considering
community media at the planning stage.
Publishers can look forward to hearing from Greg in the near feature as AdWest builds its strategy for promoting fall agriculture opportunities.
AdWest Blog: Economic Action Plan
The Government of Canada's Economic Action Plan advertising strategy has to lead to.....Inaction
Check out Jeff's thoughts on the AdWest Blog here!
Follow @AdWestAction on Twitter
Greg Foster has initiated
a forum via Twitter for publishers to engage in a conversation as well as to
better understand the day-to-day activity and challenges at AdWest. Follow
Greg on Twitter @adwestaction to get a behind the scenes glimpse of AdWest in action
don’t forget to follow the primary AdWest Twitter account @AdWestMarketing for
updates related to the marketing efforts of AdWest as well as general
industry-related news and insights.
Recent Client Activity
Despite generally being considered a ‘slow month’, the month
of July thus far has seen a fair amount of activity and requests from clients
in a variety of verticals from Financial, Oil & Gas, Agriculture, Recruitment,
Consumer Packaged Goods (CPGs), Retail, Telecommunications and more.
- Insurance Bureau of Canada – mapping (for AB
flood zones) and quotes
- Suncor – ROP quote
Xplornet – additional markets added to the buy
TD – Saskatchewan – mapping
RBC – FSI quote and mapping
- RBC - Fall’13 campaign targeting couples to open
new accounts (Calgary, Edmonton)
MB Nurses Association - quote
Recruitment advertising - quote
Kraft Celebration Tour targeting Fort Smith,
NWT, Raymond, AB, Rocanville and Esterhazy in SK, all communities that became
top 20 finalists in the nationwide contest – mapping and quote
Roche Diagnostics – mapping and quote
The Source – ROP quote
Cargill – ROP quote and mapping
Transcanada - recruitment quote
New Contract with the Government of Canada (GoC)
Cossette Media in Quebec City (the AOR for the GoC) has
recognized that a scaled back Volume Discount 4%-5% is appropriate given lower activity;
therefore rates are in line to increase between 10%-22%.
Research Funding Request
The AdWest board has given approval to
develop a funding application to Heritage Canada that would focus on the
completion of a study designed to identify the differences in
behaviour/shopping habits/media consumption between rural and urban consumers.
While the application is still in the early stages of development and the
funding not guaranteed, we’re tentatively targeting a data launch for late 2013
or early 2014.
Community Newspaper 4 Year Comparative Circulation Data
4-year comparison of community newspaper circulations underscores that on the
prairies, local print media remains a thriving medium. Unlike other
legacy media who are struggling to preserve traditional relationships with
their audience, community newspapers appear to be drinking from the fountain of
youth and it shows with overall circulation virtually unchanged from four years
View the AdWest 4-Year Circulation trend
tables for all 243 continuous members
AdWest.ca June 2013 Traffic Report
Unique Visits: 513
New Visitors: 429
Returning Visitors: 404
Top 10 visited areas:
1. Homepage - 641 pageviews
2. Market Coverage Maps Search - 115 pageviews
3. Advertising Rates - 114 pageviews
4. Advertising Rates Search - 85 pageviews
5. Market Coverage Maps - 82 pageviews
6. AdWest Members - 78 pageviews
7. Market Analyzer Planning Tool - 77 pageviews
8. Interactive Mapper - 58 pageviews
9. June Publishers Newsletter - 48 pageviews
10. Details Sheets Search - 37 pageviews
Let Us Help You
With many of our tools and resources being marketed as
‘Advertising Opportunities' OnDemand and updated in RealTime it is
critically important that you help us keep our Special Supplements, Regular
Features and Special Products information current for your publication. Please
review the information that is appearing on our site under Planning Essentials and
make changes as required. This can be done either by accessing the DB Update Portal directly or emailing your updates to: firstname.lastname@example.org. For
instructions on how to use the Update Portal, click here.